Keeping up with Google

Make it your business to be visible to potential patients

Doctors who fail to implement new Google updates for their websites face being overlooked, warns Geoff Meakin of Serps Health.

Over the past 18 months, Google has been overhauling its local search results experience, including the map listings that regularly appear when searching for local services.

These developments represent a big change in the search engine giant’s approach to local searches.

Research by Google and Oxera shows that around 80% of people now use the internet to find local information. Businesses with complete local listings are twice as likely to gain customer trust and 38% more likely to attract visits to a physical address.