Bupa augments mental well-being service

By a staff reporter

Bupa has extended its partnership with mental health platform JAAQ (Just Ask A Question) to continue expanding its mental well-being offering to customers by focusing on preventive healthcare.

The partnership aims to tackle the health engagement challenge through personalised, easy-to-understand, expert-led advice online, increasing access to clinical advice early, when needed, via the JAAQ at work platform. 

Bupa doctors already feature on the site talking about men’s health and women’s health, and others will provide information on a range of new topics over the coming months. 

Insight from the latest Bupa Wellbeing Index shows 45% of people rate their mental health as neutral or poor, and mental health services are now some of the most widely used benefits, with counselling services (24%) and mental health apps (23%) two of the top three most used health and well-being benefits by employees. 

The JAAQ and Bupa content will be integrated into the Bupa Touch app for the first time later this year, allowing customers to access information easily and alongside all their other health and well-being services from the insurer provided within one app. 

Alex Perry, Bupa UK Insurance chief executive, said: ‘These days so many people turn to social media for health advice, but it’s often hard to know what’s credible and can be trusted. 

‘Our clinical expertise alongside JAAQ’s engaging video technology means our customers can access this expert information in a clear, jargon-free way on a range of mental health topics which many may feel reluctant to speak about.’