Harley St. ramps up its marketing
By Leslie Berry
Hopes are high for successful returns from a major marketing initiative aimed at bringing overseas patients for treatment in London.
This follows an initiative by The Harley Street Medical Area (HSMA) to showcase ‘London’s Healthcare Excellence’ last month at Arab Health 2024.
Long-term landlord and HSMA curator The Howard de Walden Estate returned to the show for the seventh year, accompanied by 13 of the area’s world-class clinics, medtech and hospital groups.
The Arab Health Exhibition & Congress took place at the Dubai World Trade Centre.
Based in the UK Pavilion, the HSMA collective demonstrated the very best of London’s healthcare excellence and the quality and diversity of services on offer to patients from the Middle East and worldwide.
This year’s distinguished group of clinics and hospitals included:
The Royal Marsden Private Care, The London Clinic, Re:Cognition Health, Fortius Clinic, All Points North (APN), Phoenix Hospital Group, Welbeck Health Partners, Parmacierge, Guy’s and St Thomas’ Specilist Care, John Bell & Croyden Pharmaceutical, Marris Medical, HCA Healthcare UK and Harley Street BID, a not-for-profit organisation.
The message was that together they offer world-leading expertise across key areas such as cancer care, diagnostics, mental health, surgical and digital health.
Julian Best, executive property director at Howard de Walden, said: ‘The Middle East is an important market with many patients seeking first class consultation and treatment in London.
‘We were proud to once again participate in the flagship UK Pavilion at the region’s premier healthcare conference, to shine a spotlight on the strengths and expertise of our community of healthcare professionals, many of which are renowned worldwide for providing outstanding patient care in the UK and globally.’
The HSMA said it has more than 5,000 healthcare specialists and 250 clinics working within 95 acres of Marylebone.
In recent years, it has attracted more healthcare providers of global repute, including Mayo Clinic and the Cleveland Clinic.
Conference attendees explored the HSMA stand to witness the collective strengths of its diverse healthcare facilities and enjoyed clinicians presentations about their pioneering work.
These included:
Pharmacierge taking to the stage to present ‘From e-Prescription to robotic dispensing, launching London’s largest digital pharmacy’;
Dr Emer MacSweeney, head of Re:Cognition Health, discussing Alzheimer’s and chronic traumatic encephalopathy – from new diagnostic biomarkers to innovative new-generation treatments;
Dr Mihaela Bucur from All Points North on ‘Re-imagining health – embracing the new era of lifestyle psychiatry for optimal mental well-being’;
Dr Angela George from the Royal Marsden discussing ‘Optimising patient outcomes – harnessing the power of genomics’.