Quality not quantity leads to happiness

With healthcare resources stretched worldwide and a situation where even those countries spending more are not achieving the best patient outcomes, the concept of value-based healthcare offers a potentially transformative approach to improving patient outcomes and enhancing healthcare efficiency. Robert McGough reports.

The NHS has been slowly adopting principles of value-based healthcare (VBH), particularly in Wales, and it is equally crucial for doctors working privately to recognise the importance of embracing these.

This article explores why an understanding of VBH is important for independent practitioners, highlights its potential to optimise patient care and achieve better outcomes, and to do so through efficient use of scarce healthcare resources.

What is value-based health care?

VBH is a patient-centred approach that focusses on improving patient outcomes, cost-effectiveness and overall value in healthcare delivery. 

Unlike the traditional fee-for-service model that focuses on the volume of medical services provided, VBH rewards the quality and effectiveness of care across the cycle of care delivery. 

It emphasises outcomes which patients most want to see, aiming to provide broader elements of care that considers the patient’s well-being, preferences and goals. 

And it encourages healthcare systems to measure and monitor patient outcomes, enabling data-driven decision-making and continuous quality improvement. 

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By adopting evidence-based practices and promoting preventative care, VBH seeks to optimise resource allocation, reduce unnecessary procedures and improve healthcare efficiency. 

It recognises the importance of interdisciplinary collaboration, fostering partnerships between doctors, nurses, pharmacists and other healthcare professionals to enhance care co-ordination and the patient experience. 

From a financial perspective, VBH promotes cost-effective care delivery, focusing on interventions that yield the greatest value for patients according to patient definitions of what that is.

The VBH approach has several potential benefits for private practitioners and their patients: 

Enhancing patient care 

Holistic and patient-centred care: VBH emphasises provision of patient-centred care, focusing on the overall well-being of patients rather than solely treating their diseases. 

Together with the clear benefits for the patient, by adopting this approach, private practitioners can improve patient satisfaction and engagement, which should lead to better health outcomes.

Outcome measurement and transparency: VBH encourages the measurement and monitoring of patient outcomes, enabling doctors to assess the effectiveness of different treatment approaches. 

This data-driven approach empowers practitioners to make informed decisions, improve treatment plans and achieve better patient outcomes.

Cost-effective care delivery: By emphasising value rather than volume, VBH encourages the delivery of cost-effective care. 

Private practitioners can identify and reduce unnecessary medical procedures, promote preventive care and optimise resource allocation, resulting in improved efficiency and reduced healthcare costs for payers/patients.

Continuous quality Imp­rove­ment: VBH promotes continuous quality improvement by encouraging private practitioners to analyse outcomes, benchmark performance against peers and adopt evidence-based practices. 

This approach fosters a culture of learning, innovation and excellence, ultimately benefiting patients through better healthcare delivery.

Achieving financial benefit 

Economic sustainability: By adopting VBH principles, private practitioners can improve the financial sustainability of their practices. 

By delivering high-value care and avoiding unnecessary procedures, doctors can optimise resource utilisation, reduce healthcare costs and ensure the long-term viability of their private practices.

Enhanced reputation and patient referrals: Providing value-based care allows doctors to build a reputation as high-quality and patient-focused practitioners. 

Satisfied patients are more likely to recommend doctors who prioritise their well-being, resulting in increased patient referrals and a broader patient base for private practitioners.

Competitive advantage in the market: In an increasingly competitive private healthcare market, VBH can serve as a unique selling proposition for private practitioners. 

Demonstrating a commitment to value-based care sets doctors apart, attracting patients who prioritise quality, outcomes and overall value in their healthcare choices.

Insurance company collaboration: Value-based care aligns with the goals of insurance companies and payers, as it aims to optimise patient outcomes while minimising overall costs. 

By embracing VBH, private practitioners can foster stronger relationships with insurance providers, negotiate favourable re-imbursement rates and potentially expand their patient coverage.

Professional development and collaboration 

Clinical innovation and research opportunities: VBH encourages doctors to actively participate in clinical innovation, research and quality improvement initiatives. 

Private practitioners can contribute to medical advancements, explore new treatment modalities and collaborate with peers to enhance their professional expertise and standing.

Interdisciplinary collaboration: By focusing on full cycles of care, VBH promotes interdisciplinary collaboration, encouraging private practitioners to work closely with other healthcare professionals, such as nurses, pharmacists and therapists. 

Collaborative care improves care co-ordination, reduces medical errors and enhances the overall patient experience.

Professional and work-life balance: The focus on patient-centred care in VBH aligns with the intrinsic motivations of many doctors. 

By embracing this approach, private practitioners could experience greater professional satisfaction and purpose, ultimately contributing to improved work-life balance. 

Likewise, pressures on healthcare resources are not purely financial, but stem from workforce availability as skilled professionals increasingly burn out and leave the profession. 

Enabling professionals to provide more effective care through working within VBH approaches may encourage some who may otherwise have left to stay within the workforce.  


As the healthcare landscape continues to evolve, private practitioners working outside of the NHS should recognise the opportunities available through adopting VBH principles. 

Emphasising patient-centred care, achieving financial sustainability and enhancing professional development, VBH offers a comprehensive framework for doctors to optimise their practice’s efficiency, effectiveness and reputation. 

By embracing value-based healthcare, private practitioners can contribute to a transformative shift in healthcare delivery, benefiting both patients and their practices in the process.

Robert McGough (right) is a partner at legal firm Hill Dickinson LLP