BMI Healthcare is to be known as Circle Health Group under a rebranding exercise following its acquisition by the smaller competitor in January 2020.
It is claimed the ‘agile blue’ colour of its new logo also aligns with the philosophy Circle launched last summer – ‘a combination of what staff and doctors said they wanted from the organisation. It is a combination of systems and process that had proven successful in BMI Healthcare and Circle’.
The company added that it reflected ‘the shared history of both organisations and the commitment that staff and doctors have to each other and the patients they care for’.
Circle’s chief commercial officer Mark O’Herlihy added: ‘With this brand change, we’re bringing a fresh, new look to our services which emphasises the modernity and high-tech investments that are in our DNA.’
Since the two-businesses joined together to become the UK’s largest independent provider, they have have been named Private Hospital Group of the Year from HealthInvestor and won the Hospital Group award from industry analysts LaingBuisson.