Why you need to be colour co-ordinated

Strike the bright note! Simon Marett and Michael Sullivan show how to use colour in your design, branding and marketing.

In our first two articles, we covered the dos and don’ts of logo and website design. As you will have hopefully learnt from the articles, successful branding is more than just a logo. 

It is about the whole package of logo, imagery, typography and also colour. This month, we look at how to use colour effectively in your branding, design and marketing.

Colour is an area of marketing that is often overlooked, but, like imagery, it is an area that requires close attention, because it can help you connect with your audiences on a deeper, emotional level and draw a potential customer or patient towards a particular brand or practice.

When it comes to the world of healthcare, the use of blues and white are ubiquitous because of their association with medicine, health, cleanliness and doctors. 

The challenge for any healthcare practice using a similar set of colours in its branding is how you can differentiate yourself and stand out from the competition. 

Here are some key points for you to consider: