‘Zoom boom’ beauty peril
By Douglas Shepherd
Plastic surgeons have warned that unscrupulous cosmetic surgery providers are cashing in on a post-pandemic ‘Zoom boom’ by coercing vulnerable patients into panic-buying procedures.
The British Association of Aesthetic Plastic Surgeons (BAAPS) said a post-quarantine plastic surgery boom could see vulnerable patients being taken advantage of by unscrupulous providers.
It is warning the public not to fall prey to unethical marketing tactics that attempt to lure them into ‘panic buying’ plastic surgery as a post-lockdown quick fix, highlighting the dangers of virtual cosmetic surgery consultations.
The association, which reported seeing a ‘massive upswing’ (100%) in demand for virtual consultations during lockdown, issued a statement highlighting its concerns following its first Virtual Annual Conference, where it launched a new set of Triple Lock Guidelines to safeguard patients (see below).