Bid to blazon Harley Street’s attractions

By a staff reporter

Independent practitioners’ landlords, The Howard de Walden Estate, is harnessing a range of initiatives to raise the profile of the Harley Street Medical Area (HSMA) here and overseas.

Its property director Simon Baynham told Independent Pract­itioner Today: ‘The HSMA has many attractions that go far beyond its medical credentials: its centrality, transport links and proximity to the shops and restaurants of Maryle­bone Village. How­ever, there is plenty more that can be done to increase the appeal to patients.’

He said the estate aimed to promote the enclave as an internationally recognised area of medical and healthcare innovation, excellence and expertise by becoming the first medical Bus­iness Improvement District (BID), charging a levy on business rate payers to make improvements within the specified boundary.