HCA launches Middle East marketing drive

HCA Healthcare UK headed to Arab Health 2020 last month with members of its newly formed International Services Group, dedicated to developing the company’s strong presence in the international market. 

Joining forces with the Harley Street Medical Area, the services group president Nikesh Davda and team showcased the ‘personalised, expert and high-quality complex care’ available at HCA hospitals. 

HCA UK works in partnership with more than 2,000 consultants and its offering includes stem cell transplants, cancer care including immunotherapy and CAR-T cell therapy, trans-oral robotic surgery for hard-to-reach head and neck tumours, coronary care and the UK’s only wholly private hospital for women and children.

It offers tailored services for international patients including a VIP personal medical concierge service, on-site interpreters and dedicated assistance with the admissions process.

Mr Davda said working with the Harley Street Medical Area at Arab Health, the largest healthcare event in the Middle East, was a great opportunity to showcase what the HCA group could offer.

HCA UK’s network of six flagship hospitals are The Harley Street Clinic, The Portland Hospital, The Princess Grace Hospital, The Wellington Hospital, London Bridge Hospital and The Lister Hospital.

It also has two joint ventures with NHS trusts: University Coll­ege London Hospitals and The Christie in Manchester.