Standing out in a crowded market

‘Doctor on the Road’: Range Rover Evoque

The second-generation Range Rover Evoque grabs the premium SUV top spot for Dr Tony Rimmer on the drive to his medical school reunion.

I have mentioned before how important the image and reputation of a clinic or, indeed, an individual practitioner can be for the continuing success of the business.

This reputation must to be nurtured so that any new developments keep to established high standards.

This holds true for the successful car brands too. There are few car makers as successful as Jaguar Land Rover and its premium brand Range Rover. When the smaller Evoque was revealed as a concept vehicle in 2008, it received such interest it was given the go-ahead for production and went on sale in 2011.

This stylish compact SUV was launched to huge fanfare and celebrity endorsements followed; notably by Victoria Beckham.

This, I am sure, has contributed to a general impression that the Evoque has been more popular with female owners. Certainly, its styling was more important than functionality. The rear seating was a bit tight and the hatched boot space was not generous.

So now, after eight years, we have the second-generation Evoque. It enters a marketplace that has caught up very quickly and there are excellent rivals out there such as the Audi Q3, the BMW X1 and Volvo’s brilliant XC40. Can the new Evoque regain ground and still retain its individual style?

Well, my test car was a petrol-powered P200 SE R-Dynamic model with all-wheel drive and a nine-speed automatic gearbox. At £44,100 before options, it is right in the middle of the range and represents the best compromise of equipment and value.

Totally new

Although the looks have been retained, particularly at the front, the car is totally new. The floor pan is designed to take electric-hybrid and even full electric powertrains in the future.