Key to growth in private practice is marketing

By Robin Stride

Consultants are achieving up to a 35% growth in patients in London as a result of using marketing.

Independent Practitioner Today columnist Jane Braithwaite told a London Consultants Association (LCA) seminar that the surge came as a result of work her business services company Designated Medical had been doing with doctors.

She advised specialists that with 80% of patients now researching their doctor in advance, they should not underestimate the value of marketing consultants’ practices.

For those using social media, she recommended LinkedIn as ‘the one to go for’ above Twitter, Facebook, Instagram, YouTube and Pinterest.