What doctors really want

Independent practitioners have revealed to a survey what they really want from a practice management system. Kingsley Hollis presents some key findings.

Businesses that take customer loyalty for granted are doomed to failure.

When Jamie Oliver’s Italian restaurants called in the administrators last Spring, commentators lined-up to give their verdict on what had gone wrong. 

While it was generally accepted that market conditions had got tougher for the casual dining brands, one of the most common criticisms was perhaps the most damning – in its drive for expansion, the business had lost touch with the people who mattered most. 

The lesson applies to businesses across every sector, particularly in technology where the pace of change is usually quicker. 

So it is important that companies like Healthcode are mindful of our customers’ priorities and needs when developing new products and services or the outcome could be a herd of unwanted white elephants. 

At the end of last year, we surveyed 700 independent practitioner customers to get an insight into what mattered most to them and what they wanted from their practice management system. 

Here are some of our findings: