Take stock of your marketing drives

Private Practice Growth Guide

The Private Practice Growth Guide is designed to give independent practitioners the knowledge and tools they need to develop their private practice.

Whether you are an experienced private doctor or finding your feet, this series will serve as a helpful guide to the exciting, and sometimes confusing, world of healthcare marketing.

In the final feature in this series, Jane Braithwaite considers how best to analyse your results so you can learn from your successes and failures – and continue to improve outcomes and reduce costs.

Analysing your results can be a tricky thing to do in marketing because certain aspects are difficult, if not impossible, to quantify. 

Many factors may influence a patient to make an appointment with your practice.

 And these factors will grow exponentially if you have been running marketing campaigns across multiple channels such as print advertising, social media, and email. 

How then can you accurately measure the success of your marketing efforts?