Make sure your email marketing flies

Private Practice Growth Guide

The Private Practice Growth Guide is designed to give independent practitioners the knowledge and tools they need to develop their private practice.

Whether you are an experienced private doctor or finding your feet, this series will serve as a helpful guide to the exciting, and sometimes confusing, world of healthcare marketing.

This month: Jane Braithwaite explores email marketing strategies, building a contact list and creating great newsletters and gives tips you can apply straight to your practice. 

As you may have guessed, email marketing involves constructing and sending a high volume of emails, each one designed with a specific marketing message and a call to action for the recipient. 

Recipients of these emails will have provided their email addresses and will have consented to receive marketing emails, but always remember that you are a guest in their inbox.

Chances are high that you will have been the recipient of an email marketing campaign; it is hard to avoid them. Some of us may check our phones in the morning to find four or five emails from companies offering us discounts on products or services, invitations to upcoming events or asking us to rate a recent encounter. 

Depending on when you receive these emails, you may view them as unwanted spam, a helpful reminder for an appointment you had forgotten or you may even be grateful to have something different to read on your morning commute. 

The worst kind of marketing email is the one you don’t remember ever asking for and it can’t be stressed enough that you should only ever contact people who have granted permission.

But does it actually work?