Future Healthcare

You can’t afford to ignore social media

Private Practice Growth Guide

The Private Practice Growth Guide is designed to give independent practitioners the knowledge and tools they need to develop their private practice.

Whether you are an experienced private consultant or GP, or are new to private practice, this series by Jane Braithwaite will serve as a helpful guide to the exciting, and sometimes confusing, world of healthcare marketing. This month, in the third article of the series: Should I Tweet, Share or Like – and how will it affect my practice?

In my last article, I discussed the importance of choosing and implementing a marketing strategy in order to identify a key audience and subsequently grow your practice. 

This month, I explore the role of social media within healthcare marketing with some eye-opening statistics, tips for building a website for your practice, and a guide to the various social media platforms you may consider adopting. 

But if you think a tweet is only a sound a bird makes, then fear not! Our jargon-free guide aims to make the digital realm approach­able and understandable, whatever your level of experience.