Future Healthcare

What are you doing to attract patients?

Private Practice Growth Guide

The Private Practice Growth Guide is designed to give independent practitioners the knowledge and tools they need to develop their private practice.

Whether you are an experienced independent practitioner or are new to private practice, this series by Jane Braithwaite serves as a helpful guide to the exciting, and sometimes confusing, world of healthcare marketing.

Across the six-article series, she explores the roles of marketing strategies, social media, content marketing, email marketing and using analytics to know and grow your audience. This month in her second feature: choosing the right marketing strategy to attract new patients and grow your practice.

In our article last month, we explored the basics of medical marketing and highlighted the importance of establishing your product, target audience and unique selling point (USP) to form the basis of a marketing strategy. 

Now for a deeper look at how to analyse your strengths and weaknesses to help you develop your marketing plan and choose a strategy to attract new patients and grow your practice.

Fail to plan, plan to fail

All marketing strategies, whether promoting a soft drink, a blockbuster movie or the newest iPhone, start with a basic marketing plan to establish your goals and how you intend to achieve them within your marketing budget. 

Your plan may change over time and does not need to be definitive, but it will help you to focus your marketing activity.

Essential elements of a marketing plan include: