Impress with an ‘A’ team

Competition among independent practitioners and private practices can be fierce, so making a good first impression with customers is vital. Stephanie Vaughan-Jones discusses how you can do just that

According to research, a mere seven seconds is all we have to win someone over when we first meet them.

It’s a small but magical window in which we can make a fantastic first impression. In business terms, this means we have to be the best possible version of ourselves at all times.

I was reminded of the importance of this when I heard two friends talk about their recent experiences with private healthcare practices.

One created a brilliant impression and the other – well, it wasn’t quite so brilliant.