Cash in on self-payers

‘Putting the customer first – exceeding the expectations of patients, doctors and payers’ was the theme for this year’s Private Healthcare Summit. Robin Stride reports

With self-pay the only proven growth area in private healthcare, providers were challenged as to why they did not ‘throw everything at it’.

Liz Heath

LaingBuisson consultant and self-pay expert Liz Heath said the sector had a ‘rare opportunity’ to grow the self-pay market.

But, referring to the issue of poor performance from hospitals – covered in our lead story this month – she warned that everyone had to get the phone-answering right if they were to build future business from the first episode of care.