‘Putting the customer first – exceeding the expectations of patients, doctors and payers’ was the theme for this year’s Private Healthcare Summit. Robin Stride reports
With self-pay the only proven growth area in private healthcare, providers were challenged as to why they did not ‘throw everything at it’.
LaingBuisson consultant and self-pay expert Liz Heath said the sector had a ‘rare opportunity’ to grow the self-pay market.
But, referring to the issue of poor performance from hospitals – covered in our lead story this month – she warned that everyone had to get the phone-answering right if they were to build future business from the first episode of care.
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