Expert tips on attracting new patients

BMA Private Practice Conferenence 2018

A private practice marketing expert used a feature from Indep­endent Practitioner Today (‘The four types of private consultant’ by Mr Dev Lall, June 2013) to encourage the audience to consider which they were most like: the introverted amateur, the shy shopkeeper, the ambitious go-getter and the out and out entrepreneur.

With most putting themselves in the final two categories, he then gave them dozens of tips to help them make it.

Keith Pollard

But Keith Pollard, executive chairman of LangBuisson Inter­national Ltd, firstly warned them that life was getting harder, not easier, in private practice.