How to convert callers

Every inquiry is precious to a practice and should be treated that way, says Stephanie Vaughan-Jones in the last of her mini-series for Independent Practitioner Today.

I would be very surprised to hear of any private practices that would not like to convert every person who called with a new inquiry into a patient on their books.

No practice will have a 100% success record with new patient inquiries over the line.

While callers sometimes simply change their minds, often it’s the practice itself which gets in the way of converting callers into patients.