The art of selling yourself

Can you sell your expertise without being ‘salesy’? Surgeon Mr Dev Lall insists you can – and shows you how.

If there’s one person who is almost universally reviled, it’s the salesman.

Even the word conjures up images of a slimy, persistent, fast-talking oik who won’t take ‘no’ for an answer.

The fact, though, is that while salesmen do have a serious image problem, they are a vital part of the world we live in. They grease the wheels of commerce.

After all, the only differentiator between a successful company and an unsuccessful one is simply the ability of that company to sell their stuff while making a profit.

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