Are your ad claims OK?

State-of-the-art regulation will put a stop to exaggerated technology claims from private hospitals, clinics and doctors, warns Janet Taylor.

Every year at the Advertising Standards Authority (ASA), we receive thousands of complaints about ads across all types of sectors, from pet food to property to health clinics – and everything else in between.

The ad rules apply across media to businesses large and small, from telecom giants to sole traders.

And, as our recent ruling involving a health clinic making a ‘state-of-the-art’ claim in relation to some of its technology demonstrates, that means the health sector too. More on that later.