Will customers find you online?

Search engine future

How can you ensure your website continues to operate at its full potential for your practice? Geoff Meakin identifies the changes on the search engine horizon and suggests ways independent practitioners can help future-proof their websites in preparation.

According to Google, up to 5% of all internet searches are healthcare-related – a massive 12 billion a year.

Like many independent practitioners, you may have already seized this opportunity by adopting an online presence and investing in search engine optimisation (SEO).

Perhaps you’re happy with your website’s performance and have noticed an increase in inquiries and consultations.

However, as the digital revolution unfolds, the ways in which search engines such as Google, Yahoo and Bing operate is changing.