How to become top dog

So how do you really get to the top in your field? Surgeon Mr Dev Lall claims your marketing plan plays a bigger role than many realise.

One thing you can’t help but notice as a consultant starting out in private practice is the amount of conflicting advice you get.

You must hold GP educational/networking meetings; you must not ‘obviously or excessively’ promote your practice; there’s no need/you must have a website; paid-for advertising is ‘unacceptable’; AdWords is/isn’t a waste of time. And so it goes on.

Confusion, disinformation and uncertainty seems to be the rule rather than the exception.

And, in this article, I’m going to stir up a bit of controversy and talk about how to become the top dog in your field.

The first thing I want to say is that what I am referring to throughout this piece is how to become the ‘go-to guy’ in your specialty when it comes to your private practice.