Bin the budget

In a previous article in Independent Practitioner Today, surgeon Mr Dev Lall turned the spotlight on opportunities to market your practice for free. But you shouldn’t look to do everything for nothing, he warns.

We all like stuff for free. No matter what it is: products – or less commonly, services – we love it.

And the dawning of the internet age has meant that the marketing of products and services from vendors to purchasers is now very, very easy.

People have more choice than ever before. And that means free samples of products abound as businesses feel the competition.

But one major downside of this is being seduced by the concept of free. Always looking for a free way of getting what you want – free software, for example.