You can promote yourself cheaply

Marketing your practice need not cost the earth, argues surgeon Mr Dev Lall. A lot of it can be done for free.

Mock up of a blank Daily Newspaper with empty space to add your own news or headline text and pictures.

One misconception so many consultants have about marketing their private practices is that it has to cost a lot of money.

Sure, if you engage the services of a marketing consultancy, that can certainly be the case. Expert­ise doesn’t come cheap and neither does the labour in actually putting that expertise to work on your behalf.

If you have been following my articles for any length of time, you will know that, of the plethora of ways of growing your practice, all vary wildly in terms of expertise and effort required to implement as well as cost to set up and maintain.