How we launched a subsidiary brand

London Medical’s chief operating officer David Briggs describes his experiences to date in marketing its diabetes practice under a new identity, focusing on its expert consultants.

London Diabetes Centre

David Briggs (left) and London Medical’s founder, Dr Ralph Abraham at the launch of The London Diabetes Centre

I recently had the opportunity to launch our diabetes practice under its own identity – The London Diabetes Centre (LDC).

The launch marked a major milestone in our 25-year history. In a sense, it was also a case of coming full circle – a return to the original vision of our founder Dr Ralph Abraham.

His vision was to bring together a select group of specialists with related expertise under one roof to provide joined-up thinking on patient care in a place where these specialist consultants could thrive.