Some returns aren’t absolutely fabulous

The promise of ‘absolute returns’ on your investments is easy to make but hard to keep. Patrick Convey explains why all is not what it seems with such a strategy.

The combination of short-term market uncertainty, human nature and an immediately attractive-sounding moniker is a marketing man’s dream.

In the past, the investment industry has been masterful at constructing and selling such products, not least ‘absolute return’ products.