Going the extra mile

Patient expectations are always changing – what might have been acceptable service ten years ago, probably won’t be today. If a practice is to constantly keep patients satisfied and returning, it has to recognise what these expectations are and ensure they are exceeded.

Stephanie Vaughan-Jones discusses how to provide a service that ticks all the right modern-day boxesWhere there are patients, there are expectations. Great expectations, in fact.

While the fundamentals of these will always remain roughly the same – people wanting the very best treatment and service – the specifics do change over time as they become accustomed to service being delivered in a particular way.