Be more attractive

Independent Practitioner Today’s new series by Jane Braithwaite (right) kicks off with tips for all those readers who ask us: ‘How do I get more patients?’

How to attract more patients is a key concern for doctors starting out in private practice and for those with established practices who want to increase the frequency of their practice sessions.

Marketing is essential to the success of any business, including private medicine. While unfamiliar to many doctors, it does not have to be complex or time-consuming. So here are some effective strategies to help promote your busines.