Personality goes a long way

A doctor’s training can make your marketing material too stuffy, if you are not careful. Surgeon Mr Dev Lall shares ideas to put your personality into your practice’s shop window.

The stiff, serious person in a sharp suit might look ‘professional’ but hardly warm and amiable. Choose your picture with care.

One of the most common things I am asked to do is to critique consultants’ websites. The subtext, of course, is ‘what changes should I make to get more patients from the internet?’

And one thing I have noticed is that almost every single website I see has the same problem.