Patients need to find you

Self-paying patients are on the increase – but as the Independent Doctors Federation annual meeting heard recently, many consultants have been slow to capitalise on the opportunity. Gary Nials gives some tips on increasing your market share.

The self-pay sector includes UK and overseas patients and is typically the largest – or second largest – payment source that the private consultant’s practice deals with.

If the practice is looking to develop this side of the business, then you need to consider the points outlined below.