How to protect your brand

Oops! Lots of independent practitioners are developing brands. But they have to be careful. Gill Hall outlines ten legal pitfall areas to beware of when designing your brand.

There is a growing trend and, in some cases, pressure for practitioners to consolidate and come together to create new partnerships and coalitions to deliver consultant services.

This movement towards formal collaboration between practitioners is heralded as creating many opportunities; from reaping the benefits of shared services to becoming a more robust entity able to withstand more commercial competition.

One other opportunity which tends to be secondary on most practitioners’ ‘reasons to do this’ list is the ability to create a brand for the new venture, whatever legal form it may take.