Bawling out your wares

‘Practice Builder’ series: Part 4

In a four-part series for Independent Practitioner Today, Malcolm McCoskery examines key issues facing consultants as they look to build their practice.

In our March, April and May issues, Malcolm McCoskery covered teamwork, choosing a private hospital and branding. Here he looks to bring it all together by looking at what is loosely called ‘the marketing mix’.
Each article is aimed at consultants who may be at different stages of their career. Whether taking their first steps in private practice or wishing to take their business a stage further, either by themselves or as part of a group, the next step should be to review their mark­eting both in terms of strategy and implementation