‘Practice Builder’ series: Part 3
In a four-part series for Independent Practitioner Today, Malcolm McCoskery examines key issues facing consultants as they build their practice.
He is looking at four different topics aiming to help consultants as they look to build their practice. In March and April, he covered teamwork and choosing a private hospital. In this, his third article, he looks at branding and why this is an important subject in today’s private healthcare marketplace.
Each article is aimed at consultants who may be at different stages of their career.
Whether taking your first steps in private practice or wishing to take the business a stage further, either by yourself or as part of a group, your next step should be to take your branding seriously.
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