Aim to go for gold

In a crowded market, it’s often the little things that have the biggest impact. So if you want to stand out from your competitors, a focus on client service could be the key. Stephanie Vaughan-Jones looks at what constitutes gold-standard service and why it has never been more important to provide it.

Competition among practices is on the rise. In the UK, there is an increasing demand for cosmetic procedures alone.

One recent report suggested surgical aesthetic enhancement has increased by 13% since 2014. And it seems the UK’s affiliation with cosmetic surgery has not yet reached its peak, with the number of men seeking procedures increasing too.