Getting ahead of the competition

So just how worried should you be about competition in private practice? Dev Lall gives his views and suggestions.

If you run a business, there’s always one thing that is tickling away at the back of your mind. And that is … the competition.

Who they are, what they might be up to, whether they are doing any better than you, the pressure of keeping one step ahead of them. All these factors prey on the businessman’s mind.

And consultants in private practice are no different in that respect at least. They, too, are always looking over their shoulder and wondering what their colleagues are up to and how well or otherwise they are doing.