All you need is … news

Hey Doc, you really don’t need PR. What you need is … news generation. Tingy Simoes shows why.

If you’ve been with me for the length of this series on the relationship between independent practitioners and the media, you should be coming to the big conclusion.

This is that good PR can be a strong, credible and, above all, cost-effective way of broadcast that can bring untold, genuinely incalculable rewards to your reputation.