The keyword is king

A guide to being ‘froogle’ with your publicity campaigns. Tingy Simoes shares the secrets of how to keep your keyword spend down through the sneaky medium of promotional integration.

There is no way of running a private practice – indeed, a private or public anything – and remain unaware of the implications of online searchability.

The importance of having a strong internet presence is, these days, simply inescapable. I can already sense the eyerolls. But fear not – this is not an article trying to convince you of the wisdom of having a website and optimising it.