Map out your marketing plan

In the fifth of her essential series for doctors in the aesthetics world, Pam Underdown shows how to create a marketing strategy.

A marketing strategy is essential for focusing your energy towards the right actions that will deliver on what you want to accomplish. There’s no need to over-think it or over-do it.

The focus should be making sure that your treatments and services meet patients’ needs and that you are able to develop long-term and profitable relationships with them.