Always remember the goldfish

The average human attention span is now thought to be less than that of a goldfish – so make sure your marketing STANDS OUT, says surgeon Mr Dev Lall.

Independent Practitioner Today is the news and features journal dedicated to providing information of interest to the consultant in private practice. It publishes a lot of practical information about how to grow your business.

Now, the chances are that you have been reading us regularly since we launched over seven years ago, but I’d bet that many consultants have still to put a lot of this useful stuff into action.

Why do so many of us behave this way? It’s not because we don’t want to grow our private practices, because clearly we do.