Put yourself in their position

The patient’s decision to come to you is a complex journey. In the third of her major series for Independent Practitioner Today, Pam Underdown explains how to understand the buying process that a potential patient goes through to find you – from the research and comparisons through to what makes them ultimately go ahead with their treatment.

You’re not just a new aesthetic business owner; you’re a consumer, too.

Have you ever thought about how you have changed the way you buy things today, compared to ten or 20 years ago?