It takes more than a pretty face

In the second of her new series, Pam Underdown injects some solid advice into how you should prepare a marketing plan for setting up a private practice in aesthetic medicine

Surgeon making injection on natural woman lying on operating tableCongratulations on your decision to move into the exciting world of medical aesthetics. As we discussed last month, the anti-ageing market is booming – not only are more consumers using these services than ever before, but more healthcare professionals are entering the field, which means more patients, but much more competition.

So first things first . . . what about you? Why have you really decided to establish a new aesthetics business? What type of business do you want to build? Perhaps a ‘lifestyle business’ earning additional income on top of your day job?