Aesthetics: Beauty and the beasts

On 9 April,2015 | In Category 1, Features, slider

In the first of a major new series for Independent Practitioner Today, Pam Underdown warns that unless you can set yourself apart, either by offering something your competition doesn’t, or knowing you can provide something better, then it will take a long-term investment of time, money and patience before you can build your reputation and start attracting enough high-spend patients 

Young woman admiring herself in the mirrorA decade ago, aesthetic professionals really didn’t have to try too hard to fill up their appointment book with high-spend patients.

They opened their doors and the patients really did come flooding in.
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