A fad you should link into

One social media website independent practitioners really should not underestimate is LinkedIn. Surgeon Mr Dev Lall explains why he thinks you should all sign up.

Social media often gets very good press in the mainstream business establishment as a way of growing a business.

There is much talk of ‘engagement’, ‘brand awareness’ and ‘community’. And, in my view, it’s all a load of old rubbish if your goal is growing your practice.
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