Change is vital, says Bupa boss

lb-private-healthcare-conf

The private healthcare industry is in a fight for its survival as it faces its most difficult point ‘arguably in living memory’.

If it is to survive and grow it must recognise that its old proposition and ways of working just won’t do, according to the boss of Bupa Insurance UK.

Alex Perry

Alex Perry

Chief executive Alex Perry called on delegates at the LaingBuisson Private Acute Healthcare Confer­ence 2018 in London to back a fundamentally different proposition and offer a service that is about more than just quicker treatment access.

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