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Jane Braithwaite

Jane Braithwaite

TopTips2Jane Braithwaite’s latest article in her series about managing your private practice puts the spotlight on the broad area of business development.

 

We often see or hear the term ‘business development’, but it is little understood and often it is confused with sales.

Well, I see business development as all the activities that lead to developing your practice or clinic in terms of growth and expansion.

Anyone who has their own private practice or medical company will understand that the healthcare landscape changes all the time.

To grow and develop, we need to change with it. One of the key reasons for business decline is a failure to spot change and exploit the new opportunities that change offers.

Business development is broadly considering what we need to do to ensure we have insight into upcoming markets, services and/or technology that could make an impact on our current businesses.

This month, I am going to explore the various options that are open to all of us and I hope one or more of these ideas resonate with you.

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