Bupa’s bid to make cover affordable

Dr Luke JamesIndependent Practitioner Today’s last issue reported on the appointment of Bupa’s new medical director for UK Insurance, Dr Luke James. Here he sets out his focus for the future.

People buying health insurance are looking for convenient access to high-quality, safe, affordable healthcare and expect a great customer experience when claiming and being treated.

Working together to improve quality

Our relationships with consultants and healthcare professionals are very important to us. We want to work together to provide high-quality care to Bupa patients and demonstrate the value of private healthcare.

We’re always keen to work with consultants to improve quality, outcomes and cost-efficiency for patients. However, we have only ever worked with them individually until now.

bupa-rag2In early July, as reported by this journal in the last issue, we launched accreditation for clinician groups in the specialties our patients are referred to.

The number of consultants working together in groups is steadily rising. We believe these groups offer real benefits for patients in terms of clinical service and experience, especially with increasing subspecialisation in clinical practice.

Introducing accreditation will be the first step of a phased approach to test new ways of working with consultant groups.

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