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Phones are key to your success

A well-crafted phone call can speak volumes about a practice: how well it is run and how it treats its patients. It projects the overall image and professionalism of the practice, says Stephanie Vaughan-Jones.

Phone receiverPeople will often call a practice before stepping foot in its reception area. This goes for new inquiries and existing patients alike, so it is worth investing the effort to make sure the clinic’s call handling is done to the best possible standard.

The most successful approach to call handling is to place the importance on the caller, not on whoever is taking the call. The objective is to ensure that the caller hangs up happy.

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