Susan Hutter gives guidance for doctors looking to broaden their offering by launching a new service or a medical product.
It’s also a good way to increase your annual revenue. For example, some practices now offer alternative and holistic treatments such as reiki, massage and Alexander Technique.
Others offer counselling alongside oncology treatment. One dermatologist I know is launching a special line of skin care products and an orthopaedic surgeon has launched specific assisted living aids online for those with disabilities.
Now, having a great seed of an idea is all very well, but how can you ensure this can be financially viable and successful?